What is significant?
The properties on William Street were created as a result of the Heart of Preston Estate Company's subdivision and then selling off individual lots, starting in 1890. The Heart of Preston Estate Company was formed in 1888 and included two prominent Melbourne 'land boomers' as shareholders, Lawrence Baillieu and Benjamin Fink.
The first new houses were constructed on the western side of the street in 1897 at No. 35 and two in 1898, one of which may be No. 27 and one on the opposite side of the street. A second spate of development occurred from 1909-1910, at the northern end of the street on the west side at Nos. 47-73, and at the southern end of the street on the east side. Consistent with the post-World War 1 boom, a new and third spate of building began from 1921 to 1928, when No. 11 remained as the only vacant block in the street.
The houses constructed in the period from c.1890 to c.1940, and any associated early (pre-WWII) outbuildings or garages and the early fences at nos. 9-13 and no. 26 are significant.
Non-original alterations and additions to contributory houses and houses constructed after Wold War II are not significant.
How is it significant?
The 'Heart of Preston (William Street) precinct is of local historic significance to Darebin City.
Why is it significant?
Historically, the 'Heart of Preston' (William Street) precinct is significant as evidence of the 'stop-start' pattern of residential development in Preston during the late nineteenth and early twentieth century. It provides a vivid illustration of how estates subdivided during the 1880s boom were not fully developed until the interwar period. It is also of interest for its associations with the Heart of Preston Estate Company and prominent Melbourne land speculators Lawrence Baillieu and Benjamin Fink. (AHC criteria A.4, D.2 and H.1)