UNITED FRIENDLY SOCIETIES DISPENSARY (FORMER)
307 VICTORIA STREET,, BRUNSWICK VIC 3056 - Property No 89270
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Statement of Significance
The former United Friendly Society Dispensary, 307 Victoria Street, Brunswick.
How is it Significant?
The former United Friendly Society Dispensary at 307 Victoria Street, Brunswick, is of local historical and architectural significance to the City of Moreland.
Why is it Significant?
The former United Friendly Society Dispensary is of local historical significance for its association with the co-operative system of pharmaceutical supply to members of friendly societies, which developed in the late nineteenth century and flourished until well into the twentieth century. The Brunswick UFS Dispensary established a presence in Victoria Street from 1884; the present building, erected in 1903, demonstrates expansion of facilities in the early twentieth century, and the general expansion of commercial activity along Victoria Street at that time. (AHC Criterion A.4 & B.2)
Aesthetically, it is a fine example of a large commercial building in the Federation Free style, distinguished by Art Nouveau detailing such as tulip mouldings. Occupying a prominent corner site, it remains as a distinctive element in the commercial streetscape. (AHC Criterion E.1)
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UNITED FRIENDLY SOCIETIES DISPENSARY (FORMER) - Physical Description 1
The building at 307 Victoria Street is a prominent two storey brick commercial premises, in Federation Free Style, on a corner allotment. The corrugated galvanised steel roof form is contained behind a perforated parapet which is crowned by a decorative pediment with Art Nouveau tulip motif mouldings, which are also repeated in spandrel panels on the front facade below the upper windows. The Victoria Street facade is symmetrical and rendered below the string course moulding but the upper storey and side wall was originally tuck-pointed face brickwork. The entire building is now painted. Slightly tapered, shallow pilasters flank the symmetrical facade and terminate in orbs at the parapet level.
Fenestration generally has arched heads with timber-framed double-hung sash windows and some windows are paired. Flanking the entry at ground floor level are two larger, arched shopfront windows with three lights above the transom. These windows have wrought iron grilles and modern awnings. A large six-panel front door opens to a slate-floored entry, where a pair of half-glazed double doors with Art Nouveau motif leadlight highlights lead into the main foyer of the building. Tesselated tiles cover the porch.
A large red brick modern warehouse has been constructed to the rear directly behind the main building.
Key Architectural Elements:
Double-storey tuck-pointed and rendered brick building
Strong Federation Free Style and Art Nouveau detail
Symmetrical facade with circular arched openings
Conservation Guidelines:
Reinstate unpainted and tuckpointed finish to brickwork
Comparative Examples:
Coburg UFS Dispensary, 559 Sydney Road, Coburg
West Brunswick UFS Dispensary, 228 Melville Road, West Brunswick
East Brunswick UFS Dispensary, 469 Lygon Street, East Brunswick
East Brunswick UFS Dispensary, 1 Nicholson Street, East BrunswickHeritage Study and Grading
Moreland - Moreland City Council: Local Heritage Places Review
Author: Context Pty Ltd
Year: 2004
Grading: LocalMoreland - City of Moreland Heritage Review
Author: Allen Lovell and Associates
Year: 1999
Grading:
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