IRENE LINGERIE FACTORY (FORMER)
5 PITT STREET,, BRUNSWICK EAST VIC 3057 - Property No 4780
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Statement of Significance
What is significant?
The former Irene Lingerie factory at 5 Pitt Street, Brunswick is a two-storeyed sawtooth-roofed modernist brick factory expressed as a box-like element, with alternating windows and solid spandrels, elevated on a recessed plinth. It was erected in 1963-64 for Tena Lingerie Pty Ltd, to the design of Polish-born and British-trained architect Anthony Hayden.
How is it significant?
The factory is of architectural and aesthetic significance to the City of Moreland.
Why is it significant?
Architecturally, the former Irene Lingerie factory, with its distinctive box-like expression and lively facade, is significant as a notable example of the work of Anthony Hayden, a principal of the prolific post-war commercial architecture firm of Bridge, Hayden & Associates (AHC Criterion H.1).
Aesthetically, the former Irene Lingerie Factory is significant as a fine and notably intact example of the 'Featurist' style of the late 1950s and early 1960s, whereby conventional modern buildings, often with a simple block-like expression, were enlivened by fenestration and applied ornament to create a lively decorative effect (AHC Criterion F.1). Buildings of this style (including many examples by Bridge, Hayden & Associates) tend to become dated very quickly, with the result that many examples have been remodelled or renovated in recent decades (AHC Criterion B.2). The former Irene Lingerie factory is particularly notable for its external intactness, including original signage of a type that was typical of the architect's commercial work.
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IRENE LINGERIE FACTORY (FORMER) - Physical Description 1
The Irene Lingerie factory is a multi-storeyed modern brick factory building with a sawtooth roof. On the street frontage, the building is expressed in the distinctive fom of a double-storey box-like element, elevated on a recessed plinth. The plinth, in face brick, has a pedestrian entrance to the left side (with stairs leading up) and several vehicle doorways with roller shutters. The box-like upper level is surrounded on four sides by projecting slabs and tapered wing walls, creating a frame to the recessed facade. The facade itself is articulated as a alternating bays of solid wall and window bays, the latter with spandrels between. Along the spandrel line, a row of projecting letters spell out the brand name IRENE, while a freestanding row of similar letters along the base spell out the word LINGERIE.
2012:
Irene Lingerie - 2-storey postwar brick, baser block and concrete factory, unusual design (similar to the Total Car park)
Heritage Study and Grading
Moreland - Lygon Street Heritage Study Stage 2
Author: Context Pty Ltd
Year: 2012
Grading: Local
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COTTAGEVictorian Heritage Register H0594
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BRUNSWICK FIRE STATION AND FLATSVictorian Heritage Register H0916
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IRON HOUSEVictorian Heritage Register H0665
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