What is significant? The T D Noone neon sign, erected in 1967, is a double-sided pedestal-type sign, comprising a elongated rectangular metal box mounted atop a tall metal pole. The two faces are painted red, with white lettering that spells out the words TEE DEE in large cursive script and SCHOOL WEAR in a smaller san serif font, with a striped tie motif alongside.
How is it significant?
The T D Noone neon sign is of historic and aesthetic significance to the City of Moonee Valley.
Why is it significant? Historically, the T D Noone neon sign is one of a small number of vintage pedestal neon signs that survive in Victoria, demonstrating an signmaking technology that was ubiquitous from the 1930s to the 1970s but is now largely superseded.
Aesthetically, the T D Noone sign is a prominent and distinctive element in the Keilor Road industrial streetscape. Although of relatively conventional form in contrast to certain other pedestal neon signs (eg Metropolitan bowling alley in Moonee Ponds), it nevertheless incorporates various font styles (both block lettering and cursive lettering, the latter a recurring theme in neon signage) as well as the company logo, in the form of a small necktie.