The Petersville Factory Administration Building including the Administration Wing and Rear Wings (exterior and interiors). The setting of the building, with its generous setback from Wellington Road, curved driveway and surrounding landscape are also significant. Significant interiors include the Administration Wing's entry foyer and mezzanine gallery and their original elements including timber-lined ceiling, striped terrazzo flooring, timber panelled walls and floating staircase.
How is it significant?
The Petersville Factory Administration Building is of historical significance to the State of Victoria. It satisfies the following criterion for inclusion in the Victorian Heritage Register:
Importance to the course, or pattern, of Victoria's cultural history.
Importance in demonstrating the principal characteristics of a class of cultural places and objects.
Why is it significant?
The Petersville Factory Administration Building is significant at the State level for the following reasons:
The Petersville Factory Administration Building is historically significant for its association with the growth of manufacturing in the 1950s and 1960s and the spread of manufacturing to the suburbs. The association is evident in the building's overall form, with architecturally distinctive street frontage and more utilitarian buildings to the rear. The Administration Wing was designed to both announce an extensive manufacturing complex and reflect the corporate identity of Peters Ice Cream - a major food manufacturer. Its prominent siting alongside a major road, landscape setting and distinctive design features denote the growth and prestige of large manufacturers during the era. The rear wings contribute to an understanding of the size and requirements of workforces at a time when factories were relocating to new locations which were further from workers' homes. [Criterion A]
The Petersville Factory Administration Building is significant as a notable example of a post-war factory administration building. It demonstrates the characteristics of the class, including architecturally distinctive street frontage and more utilitarian buildings to the rear. The interaction of the Administration Wing and the Rear Wings demonstrate the shared uses and functions of the Place and the interactions of the workforce associated with it. The design of the Administration Wing incorporates both standard Modernist principles and more distinctive and decorative elements. Its unusual wave-form roof, full-length decorative screen, and prominent position alongside a major road, reflect the 'facade as billboard' approach to the design of factory administration buildings in the era. [Criterion D]