The former store and store at 107 Whyte Street, Coleraine was the early home of a woman who became one of the world's leading cosmetic manufacturers. She had migrated from Poland in 1894 to live with her uncle, Louis. Having established a limited trade in cosmetics at the store based on imported face cream, she fell out with her uncle and moved on to Melbourne. The development of her business follows two versions, one well documented and the other according to Rubinstein's recollections. Nonetheless, she went on to make a fortune not just in the metropolis but internationally using family and friends as important contacts and assistants. The Coleraine store continued as an emporium, similar to the several others in Whyte Street.
How is it significant?
The former store and residence are of historical and architectural significance to the Shire of Southern Grampians.
Why is it Significant?
The former store and residence at 107 Whyte Street are of historical significance for their associations with Helena Rubinstein, a woman who became one of the world's leading cosmetics manufacturers and for demonstrating her humble beginnings in a conventional merchant's store and dwelling. They are of architectural significance as one of several typical such later nineteenth century stores and dwellings in the main street of Coleraine.